Nuance Dictionary / Sounds & Sensations
반짝 ban-jjak
A sudden, intense flare of popularity, trendiness, or financial success that burns out almost as fast as it ignites.
What does 반짝 mean?
반짝 (ban-jjak) means: A sudden, intense flare of popularity, trendiness, or financial success that burns out almost as fast as it ignites.
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How it's actually used
- 이번에 낸 곡은 반짝 인기에 그칠 확률이 높아.
i-be-neun naen gok-eun ban-jjak in-gi-e geu-chil hhwak-ryul-i no-pa.
The song they just released has a high chance of being just a flash-in-the-pan hit.
💡 Attaching it to 'popularity' (인기) instantly strips away any long-term credibility from the success. - 반짝 장사 하고 빠질 생각이지?
ban-jjak jang-sa ha-go ppaj-il saeng-gag-i-ji?
You're just planning to make a quick buck and bail, right?
💡 Used here for business to accuse someone of exploiting a temporary fad without any real commitment. - 그때 그 카페는 반짝 뜨고 바로 망했어.
geu-ttae geu ka-pe-neun ban-jjak tteu-go ba-ro mang-haet-seo.
That cafe blew up overnight and went under just as fast.
💡 Pairing 반짝 with 'rising up' (뜨다) is the ultimate recipe for describing a trend that peaked too early.
Related words in Sounds & Sensations
반짝반짝 banjjak-banjjak번쩍 beon-jjeok번쩍번쩍 beon-jjeok-beon-jjeok보글보글 bo-geul-bo-geul보들보들 bodeul-bodeul