Nuance Dictionary / Culture & Language
힐링 hil-ling
A marketing buzzword tacked onto ordinary products and services to masquerade mindless consumption as deep emotional therapy.
What does 힐링 mean?
힐링 (hil-ling) means: A marketing buzzword tacked onto ordinary products and services to masquerade mindless consumption as deep emotional therapy.
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How it's actually used
- 청소기 광고에 또 힐링을 갖다 붙였네. 집안일 하는 게 무슨 힐링이야?
cheong-so-gi gwang-go-e tto hil-ling-eul gat-da but-yeot-ne. jib-an-il ha-neun ge museun hil-ling-iya?
They slapped 'healing' onto a vacuum cleaner commercial again. How on earth is doing housework healing?
💡 Exposes how the word is abused by advertisers to romanticize grueling household chores. - 주말에 힐링하러 간다면서 오션뷰 카페 갔다가 사람만 치이고 왔어.
jum-al-e hil-ling-ha-reo gan-da-myeon-seo o-syeon-byu ka-pe gat-da-ga saram-man chi-igo wass-eo.
I went out for some 'healing' this weekend, but I just ended up getting crushed by crowds at an ocean-view cafe.
💡 Captures the ironic reality of modern 'healing' trips that actually cause more stress than they cure.